Although the marketing industry has changed through the years, many of the basic principles have not. A strong properly built marketing program is an asset that will build equity in your business’ value and bring return on your investment.
By Margaret Ousset
If you are looking to embark on a marketing effort for your company, you start to Google a few things, right? Before you know it - wham – all the digital talking heads are barking that they can drive leads to your website or better yet give you leads on anyone who has even visited your website. Even if you have a marketing clue, all the jargon and industry tech speak is enough to make your head spin.