By Margaret Ousset
If you are looking to embark on a marketing effort for your company, you start to Google a few things, right? Before you know it - wham – all the digital talking heads are barking that they can drive leads to your website or better yet give you leads on anyone who has even visited your website. Even if you have a marketing clue, all the jargon and industry tech speak is enough to make your head spin.
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